The Rise of Podcasting and How to Make the Most of it: A Guide for Media Entrepreneurs
Podcasting is not simply a passing phase. More and more people are listening to them than ever before, and consequently, there’s never been a better time to get into the podcasting game. 35% of Americans are listening to podcasts, and with the rise of the smartphone, we’ve seen the popularity of podcasting grow exponentially. In this blog post, we’re going to take a deep dive into the world of podcasting, discussing its dramatic rise, and offering tips for media entrepreneurs to make the most of it.
1. The Rise of Podcasting:
Podcasting has grown dramatically over the past few years. With no signs of slowing down, this is now the perfect time for anyone who is considering moving into podcasting. Podcasting provides a great opportunity to create engaging content; more importantly, it’s a way to build rapport with your audience. The growth of the medium means that there is much potential for success in the podcasting world.
2. Podcasting, Impact, and Effectiveness:
Podcasting is an excellent complement to traditional media. In a world where folks are increasingly consuming media on the go, podcasts offer up a compelling way to reach your audience on a more personal level. A study has shown that 80% of podcast listeners listen to all, or most, of a podcast episode. This means that podcast advertisers and other partners are going to get a more engaged audience, versus the un-engaged viewers who quickly exit out of a three-second ad on YouTube.
3. The Power of Podcasting:
Unlike YouTube videos or articles, podcasts have a more personalized connection with users. They develop more of a personal bond with listeners and that is because of their personal and conversational nature. Podcasts usually improve the quality of the content that is shared, and that is why they are regarded as more valuable by your audience. A podcast is also a more effective medium to build a loyal fanbase by offering up fresh content that resonates with the listeners.
4. Current Trends in Podcasting:
Over the last decade, there has been an upsurge in the number of podcasters, and that has consequently led to a better experience for listeners in terms of quality and diversity of content. Podcasts have become a high-quality and high-budget commodity. Fresh content has become a vital aspect of the success of every podcast. Considering the amount of competition, it is important to develop one’s own unique selling proposition and to offer something that no one else does.
5. Tips for Podcasting Entrepreneurs:
Here are a few tips for those ready to take advantage of the podcasting trend:
- create a unique identity for your podcast;
- target a particular niche market, this allows your content to resonate with a specific audience, and helps to build a loyal fanbase;
- focus on quality content over the number of podcasts as this helps to further your authenticity in the eyes of your audience.
- Finally, to position yourself as an expert in your chosen niche, consider guest-speaking on other podcasts and collaborate with other content creators.
Conclusion:
Podcasting is a booming market that is only going to grow. With the rise of smartphones, podcasts have become an excellent medium to target a particular audience, by personalizing and creating a bond with the listeners. This deep engagement makes it an essential medium in any content creator’s portfolio. To make the most of this trend, concentrate on developing high-quality content that resonates with your listeners, collaborate with other creators to expand your reach, and create a unique identity that offers something new to your listeners. Remember though, that podcasting is not a sprint, but more of a marathon. Focus on the long game and enjoy the process— this often leads to more engaged and loyal fans.
Be a Part of Podcasting Future as a Media Schools’ Graduate
If you have a passion for podcasting and want to break into the media industry, enrolling in podcasting courses at a media-focused school can set you up for success. By learning essential skills such as recording, editing, and using industry-specific equipment, you can start building your portfolio and get noticed by the right people. At BeonAir Network of Media Schools, our campuses across the U.S. offer a variety of programs — from audio production to broadcasting and digital production — that can help bring your podcasting dreams to life.
With podcasting’s growth trajectory looking positively bullish, there’s never been a better time to jump into the ring and become part of its future. Don’t wait — start your journey today by applying to one of our media production programs. Your future as a podcasting pro awaits!
